COCUS in the Industry of Things November 2017 Companies

Companies have problems with use of customer data

Many brands continue to be unable to leverage customer data for strategies to ensure customer loyalty. According to a new study, more than half of all enterprises surveyed use old or even incorrect customer data. Today’s customers expect the companies they trust to know about their data and purchase history. Our COCUS CEO Oliver Hüttig reveals how to obtain relevant data and best use it for business success at Industry of Things.

Read full article on why companies are having trouble using customer data: Industry of Things Magazine
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