Increasing the efficiency of ad budgets and near real-time analytics of ad performance in Tableau dashboards for WEFRA LIFE
Development and implementation of a data strategy to collect and analyze advertising data across different channels. Implementation of a cloud data platform based on Microsoft Azure and Snowflake. Data cleansing, testing and automated documentation as part of the data governance strategy using dbt (data build tool). Development of advanced analysis dashboards based on Tableau for data analysts, media planners and customers.