Optimization of B2C mobile app-based services and products for a mobile network operator by discovering insights over the whole customer journey
Setup of a cloud-based data lake and streamlining of various data sources like Splunk, Google Analytics and Firebase to load and visualize data in real-time in Tableau. Development of multiple dashboards for management as well as for product teams to measure and analyze user behavior, flows and journeys within the app for data-driven optimization of user journeys and increased customer satisfaction.
Project management
Data management
Dashboards
- Discovery of new insights and transparency of the complete customer journey to build better features & products
- Creation of various dashboards within Tableau for different stakeholders to analyse user behaviour
- Discovery of new insights and transparency of the complete customer journey to build better features & products
- Creation of various dashboards within Tableau for different stakeholders to analyse user behaviour
